• Enabled by LEGO SERIOUS PLAY
  • An experiential framework
  • Blends experience with experimentation
  • Engages one in world of play and story telling

  • Enables thinking in an accelerated and all-inclusive way
  • Empowers thought process leadership
  • Customized for any given business framework
  • enables visual interactive thinking

  • Kindles creative pursuit
  • Forces to look at new possibilities
  • Strives to push boundaries
  • Transforms to achieve desired outcomes

PLAYSHOP: DESIGN-LED INNOVATION WITH YOUR HANDS

The growing need to stay relevant and thrive in the rapidly evolving consumer-led business landscape is forcing companies to act like start-ups. Companies are increasingly looking to leverage new technologies to transform their consumer experience, marketing, sales & operations, and new business models. Per McKinsey’s recent research, design-led firms have grown by more than 200% in the past decade. Design is now a transformational force that helps organisations build innovative products, services and experiences that connect and resonate with customers.

Objective and Benefits – A ‘PlayShop’ is a unique workshop that uses LEGO Serious PlayTM (LSP) to lead innovation with your hands. The objective is to demonstrate the value of a hands-on, collaborative, iterative problem solving process that is increasingly being used by brands and businesses across industries. As a part of the [Play. Think. Transform] process, participants will also learn to creatively apply emerging trends and technologies in order to lead radical customer-focused innovation. Best-in-class case studies and examples across industries will also be discussed.

What does a PlayShop look like – Dynamic, collaborative and highly engaging! Participants will form teams with their cross-functional peers to solve real-world problems and untap hidden innovation opportunities. Participants will specifically learn to build LEGO models & use proprietary canvases to communicate their ideas. This experiential approach produces a deeper, more meaningful understanding of the customer and facilitates purpose-driven innovation in a playful format.